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The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods - Great Thinkers in Marketing Oded Netzer
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods - Great Thinkers in Marketing
Oded Netzer
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de mayo de 2026 |
| ISBN13 | 9783031880551 |
| Editores | Springer International Publishing AG |
| Páginas | 459 |
| Dimensiones | 150 × 220 × 20 mm · 879 g |
| Lengua | Inglés |
| Editor | Netzer, Oded |
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