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The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de julio de 2026 |
| ISBN13 | 9783031880742 |
| Editores | Springer International Publishing AG |
| Páginas | 549 |
| Dimensiones | 150 × 220 × 20 mm · 853 g (Peso (estimado)) |
| Editor | Keller, Kevin Lane |
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