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B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing - Contributions to Management Science Second Edition 2025 edition
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B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing - Contributions to Management Science
Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de julio de 2025 |
| ISBN13 | 9783031911828 |
| Editores | Springer International Publishing AG |
| Páginas | 672 |
| Dimensiones | 150 × 220 × 20 mm · 1,13 kg |
| Lengua | Alemán |
| Editor | Seebacher, Uwe |
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