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Text Analytics in Marketing: A Practical Guide for Students and Researchers - Classroom Companion: Business Daniel Dan
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Text Analytics in Marketing: A Practical Guide for Students and Researchers - Classroom Companion: Business
Daniel Dan
Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de febrero de 2026 |
| ISBN13 | 9783032080851 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 365 |
| Dimensiones | 150 × 220 × 20 mm · 707 g |
| Lengua | Alemán |
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