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Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms - Contributions to Management Science
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Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms - Contributions to Management Science
font-family: 'Times New Roman',serif;">This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de agosto de 2026 |
| ISBN13 | 9783032223593 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 497 |
| Dimensiones | 150 × 220 × 20 mm · 920 g |
| Lengua | Alemán |
| Editor | Botelho Pires, Paulo |
| Editor | Pratas, Joaquim |
| Editor | Santos, Jose Duarte |
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