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Bridging the Past and Future: Public and Non-Profit Marketing for Post-Industrial Areas: Proceedings of the XXIV International Congress on Public and Non-Profit Marketing (IAPNM), Katowice, Poland, July 2-5, 2025 - Springer Proceedings in Business and Eco
Bridging the Past and Future: Public and Non-Profit Marketing for Post-Industrial Areas: Proceedings of the XXIV International Congress on Public and Non-Profit Marketing (IAPNM), Katowice, Poland, July 2-5, 2025 - Springer Proceedings in Business and Eco
The concept of the European City of Science intersects with public marketing in multiple dimensions. The XXIV International Congress on Public and Non-Profit Marketing held in Katowice, Poland focused primarily on the region of Metropolis GZM, which has been undergoing socioeconomic and technological transformation since the 1990s.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de agosto de 2026 |
| ISBN13 | 9783032249852 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 179 |
| Dimensiones | 150 × 220 × 20 mm · 393 g (Peso (estimado)) |
| Editor | Adamczyk, Marta |
| Editor | Adamus-Matuszynska, Anna |