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Market Research for SMEs: Understanding Customers and Markets with AI Enhanced Methods - Management for Professionals Thomas Dobbelstein
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Market Research for SMEs: Understanding Customers and Markets with AI Enhanced Methods - Management for Professionals
Thomas Dobbelstein
From precise research questions to actionable data interpretation, this guide covers it all. Artificial intelligence is integrated throughout the entire market research process presented in this book.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de julio de 2026 |
| ISBN13 | 9783032277640 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 128 |
| Dimensiones | 150 × 220 × 20 mm · 381 g |
| Lengua | Alemán |
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