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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age Dominic Appiah
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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Dominic Appiah
The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 13 de octubre de 2026 |
| ISBN13 | 9783032332134 |
| Editores | Springer Nature Switzerland AG |
| Dimensiones | 150 × 220 × 20 mm · 500 g (Peso (estimado)) |
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