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Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience Rajagopal
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Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience
Rajagopal
The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 10 de febrero de 2027 |
| ISBN13 | 9783032402288 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 442 |
| Dimensiones | 150 × 220 × 20 mm · 695 g (Peso (estimado)) |
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