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Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics Rajnish Tiwari 2014 edition
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Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics
Rajnish Tiwari
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.
256 pages, 78 black & white illustrations, 40 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de noviembre de 2013 |
| ISBN13 | 9783319020655 |
| Editores | Springer International Publishing AG |
| Páginas | 229 |
| Dimensiones | 165 × 244 × 21 mm · 514 g |
| Lengua | Inglés |
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