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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science Stephanie Hintze 2015 edition
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science
Stephanie Hintze
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
259 pages, 91 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de enero de 2015 |
| Fecha de lanzamiento original | 2014 |
| ISBN13 | 9783319113753 |
| Editores | Springer International Publishing AG |
| Páginas | 259 |
| Dimensiones | 155 × 235 × 18 mm · 566 g |
| Lengua | Inglés |
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