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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research Softcover reprint of the original 1st ed. 2015 edition
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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research
?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions.
389 pages, VII, 389 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2016 |
| ISBN13 | 9783319366234 |
| Editores | Springer International Publishing AG |
| Páginas | 389 |
| Dimensiones | 150 × 220 × 10 mm · 557 g |
| Lengua | Alemán |
| Editor | Wymer, Walter |
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