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Inter-Regional Place Branding: Best Practices, Challenges and Solutions Softcover reprint of the original 1st ed. 2015 edition
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
196 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de octubre de 2016 |
| ISBN13 | 9783319382357 |
| Editores | Springer International Publishing AG |
| Páginas | 184 |
| Dimensiones | 150 × 220 × 10 mm · 342 g |
| Lengua | Alemán |
| Editor | Jacobsen, Bjoern P. |
| Editor | Zenker, Sebastian |
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