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Marketing and American Consumer Culture: A Cultural Studies Analysis Arthur Asa Berger 1st ed. 2016 edition
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Marketing and American Consumer Culture: A Cultural Studies Analysis
Arthur Asa Berger
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
168 pages, 28 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de diciembre de 2016 |
| ISBN13 | 9783319473277 |
| Editores | Springer International Publishing AG |
| Páginas | 164 |
| Dimensiones | 148 × 210 × 11 mm · 362 g |
| Lengua | Francés |
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