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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy 3rd ed. 2017 edition
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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.
424 pages, 27 black & white illustrations, 33 colour illustrations, 50 colour tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de marzo de 2017 |
| ISBN13 | 9783319495408 |
| Editores | Springer International Publishing AG |
| Páginas | 424 |
| Dimensiones | 155 × 235 × 25 mm · 807 g |
| Lengua | Alemán |
| Editor | Gould, Julie |
| Editor | Pfeffermann, Nicole |
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