The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2017 edition

Name: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2017 edition

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

958 pages, 15 black & white illustrations, 10 colour illustrations, 10 colour tables, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	12 de enero de 2017
ISBN13	9783319500065
Editores	Springer International Publishing AG
Páginas	953
Dimensiones	150 × 220 × 20 mm · 2,61 kg
Lengua	Alemán
Editor	Campbell, Colin L.