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Energy Branding: Harnessing Consumer Power Friðrik Larsen 1st ed. 2017 edition
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Energy Branding: Harnessing Consumer Power
Friðrik Larsen
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.
173 pages, 4 Illustrations, black and white; XIII, 173 p. 4 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de junio de 2017 |
| ISBN13 | 9783319571973 |
| Editores | Springer International Publishing AG |
| Páginas | 173 |
| Dimensiones | 150 × 220 × 20 mm · 376 g |
| Lengua | Alemán |
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