Handbook of Market Research - Christian Homburg - Libros - Springer International Publishing AG - 9783319574127 - 31 de octubre de 2021
En caso de que portada y título no coincidan, el título será el correcto

Christian Homburg
Handbook of Market Research

Recibe un correo electrónico cuando el artículo esté disponible
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Christian Homburg

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

Aún no valorado

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Medios de comunicación Libros     Book
Publicado 31 de octubre de 2021
ISBN13 9783319574127
Editores Springer International Publishing AG
Páginas 1112
Dimensiones 150 × 220 × 20 mm   ·   1,66 kg   (Peso (estimado))
Lengua Inglés  

Más del mismo editor

Ver todo de Christian Homburg ( Ej. Paperback Book , Hardcover Book y Book )