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Moralising Global Markets: The Creativity of International Business Discourse Annette Cerne 2019 edition
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Moralising Global Markets: The Creativity of International Business Discourse
Annette Cerne
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised.
241 pages, IX, 241 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de noviembre de 2018 |
| ISBN13 | 9783319759807 |
| Editores | Springer International Publishing AG |
| Páginas | 219 |
| Dimensiones | 216 × 154 × 21 mm · 436 g |
| Lengua | Alemán |
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