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Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research 2018 edition
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Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds.
145 pages, XXI, 145 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de mayo de 2018 |
| ISBN13 | 9783319779287 |
| Editores | Springer International Publishing AG |
| Páginas | 145 |
| Dimensiones | 150 × 220 × 20 mm · 353 g |
| Lengua | Alemán |
| Editor | Arora, Anshu Saxena |
| Editor | Bacouel-Jentjens, Sabine |
| Editor | Edmonds, Jennifer J. |
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