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Strategic Marketing Cases in Emerging Markets Softcover reprint of the original 1st ed. 2017 edition
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Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de julio de 2018 |
| ISBN13 | 9783319846798 |
| Editores | Springer International Publishing AG |
| Páginas | 166 |
| Dimensiones | 150 × 220 × 10 mm · 277 g |
| Lengua | Alemán |
| Editor | Adhikari, Atanu |
| Editor | Roy, Sanjit Kumar |
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