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The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets Softcover reprint of the original 1st ed. 2017 edition
The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.
230 pages, XIII, 230 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de agosto de 2018 |
| ISBN13 | 9783319846873 |
| Editores | Springer International Publishing AG |
| Páginas | 230 |
| Dimensiones | 150 × 220 × 10 mm · 321 g |
| Lengua | Alemán |
| Editor | Connolly, John |
| Editor | Dolan, Paddy |