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Competition in Higher Education Branding and Marketing: National and Global Perspectives Softcover reprint of the original 1st ed. 2018 edition
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Competition in Higher Education Branding and Marketing: National and Global Perspectives
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
254 pages, 3 Illustrations, black and white; XVII, 254 p. 3 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de agosto de 2018 |
| ISBN13 | 9783319864228 |
| Editores | Springer International Publishing AG |
| Páginas | 254 |
| Dimensiones | 150 × 220 × 10 mm · 356 g |
| Lengua | Alemán |
| Editor | Papadimitriou, Antigoni |
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