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Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover Reprint of the Original 1st 2018 edition
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
816 pages, 9 Tables, color; 13 Illustrations, color; 12 Illustrations, black and white; XL, 816 p. 2
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de septiembre de 2018 |
| ISBN13 | 9783319881560 |
| Editores | Springer International Publishing AG |
| Páginas | 816 |
| Dimensiones | 150 × 220 × 10 mm · 1,28 kg |
| Lengua | Alemán |
| Editor | Krey, Nina |
| Editor | Rossi, Patricia |