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Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model - MIR Series in International Business Bjorn Rober Softcover reprint of the original 1st ed. 2018 edition
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Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model - MIR Series in International Business
Bjorn Rober
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
194 pages, XVII, 194 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de agosto de 2018 |
| ISBN13 | 9783319887142 |
| Editores | Springer International Publishing AG |
| Páginas | 194 |
| Dimensiones | 150 × 220 × 10 mm · 303 g |
| Lengua | Alemán |
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