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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018 edition
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.
614 pages, 8 Illustrations, color; 15 Illustrations, black and white; XXXIX, 614 p. 23 illus., 8 ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de noviembre de 2018 |
| ISBN13 | 9783319991801 |
| Editores | Springer International Publishing AG |
| Páginas | 612 |
| Dimensiones | 150 × 220 × 20 mm · 1,08 kg |
| Lengua | Alemán |
| Editor | Krey, Nina |
| Editor | Rossi, Patricia |
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