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The Customer Centric Enterprise: Advances in Mass Customization and Personalization Mitchell M Tseng 2003 edition
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The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Mitchell M Tseng
Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
536 pages, 75 black & white illustrations, 47 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de junio de 2003 |
| ISBN13 | 9783540024927 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 536 |
| Dimensiones | 155 × 235 × 28 mm · 762 g |
| Lengua | Alemán |
| Editor | Piller, Frank |
| Editor | Tseng, Mitchell M. |
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