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B2B Brand Management Philip Kotler 2006 edition
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B2B Brand Management
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
376 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de agosto de 2006 |
| ISBN13 | 9783540253600 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 357 |
| Dimensiones | 240 × 164 × 31 mm · 728 g |
| Lengua | Francés |
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