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Marketing Communication Policies Rainer Busch 2007 edition
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Marketing Communication Policies
Rainer Busch
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.
272 pages, 91 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2006 |
| ISBN13 | 9783540373223 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 260 |
| Dimensiones | 155 × 235 × 20 mm · 521 g |
| Lengua | Alemán |
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