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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates - Europaische Hochschulschriften Reihe 5: Volks- und Bet Tobias Richter
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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates - Europaische Hochschulschriften Reihe 5: Volks- und Bet
Tobias Richter
404 pages, fig. and tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de abril de 2002 |
| ISBN13 | 9783631388297 |
| Editores | Peter Lang AG |
| Páginas | 404 |
| Dimensiones | 210 × 151 × 21 mm · 526 g |
| Lengua | Alemán |
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