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Handelsmarken Und Retail Brands: Einfluss Ausgewaehlter Handelsmarkenstrategien Auf Die Markenstaerke Des Haendlers Im Deutschen Lebensmitteleinzelhandel - Strategisches Marketingmanagement Frederik Boettcher German edition
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Handelsmarken Und Retail Brands: Einfluss Ausgewaehlter Handelsmarkenstrategien Auf Die Markenstaerke Des Haendlers Im Deutschen Lebensmitteleinzelhandel - Strategisches Marketingmanagement
Frederik Boettcher
196 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de diciembre de 2012 |
| ISBN13 | 9783631634394 |
| Editores | Peter Lang AG |
| Páginas | 196 |
| Dimensiones | 150 × 220 × 20 mm · 475 g |
| Lengua | Alemán |
| Editor | Mattmuller, Roland |
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