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Premium Price-Promotion: Spannungsfeld Zwischen Absatzzielen Und Markenwahrnehmung - Strategisches Marketingmanagement
Felix Zoellner
381 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de mayo de 2015 |
| ISBN13 | 9783631662229 |
| Editores | Peter Lang AG |
| Páginas | 381 |
| Dimensiones | 150 × 208 × 23 mm · 453 g |
| Lengua | Alemán |
| Editor | Mattmuller, Roland |
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