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Acquisition of EasyJet plc. by British Airways plc. Sebastian Meyer
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Acquisition of EasyJet plc. by British Airways plc.
Sebastian Meyer
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
32 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de agosto de 2007 |
| ISBN13 | 9783638728690 |
| Editores | Grin Verlag |
| Páginas | 32 |
| Dimensiones | 148 × 210 × 2 mm · 62 g |
| Lengua | Alemán |