Rituparna Das

Handbook of Management Principles: Multinational Corporation Perspective Rituparna Das

Handbook of Management Principles: Multinational Corporation Perspective, (HMP) is designed to help the reader remember easily the crux of the teachings, with special focus on their uses and failures without going into too much details of theory. It begins with strategy and its link with organizational structure and resources. Then HMP discusses a host of aspects of business like culture, ethics and environment along with different functional areas like project management and control. HMP aims to make the managers learn that everything they do has multifarious implications directly or indirectly affecting the organization in its all parts and the way the organization behaves with the market. Chapters in HMP offer live lessons in different contexts from the corporates like Intel, Motorola, McDonald, Honda, Walt Disney etc. Executives, would-be executives, policy makers and strategy designers of multinational corporations and students of MBA Programmes are the target audience.