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The Value of Vague Preannouncements: Influencing Outcome Expectancies Through Uncertainty Markus Moosbrugger
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The Value of Vague Preannouncements: Influencing Outcome Expectancies Through Uncertainty
Markus Moosbrugger
The present study offers insights into a facet of uncertainty, commonly seen as undesirable, which did not receive much attention in research literature so far. While positive effects of uncertainty already are confirmed for related areas, such as consumer promotions, a research gap exists for the application of uncertainty within preannouncements. This study tries to fill the gap by extending the positive effects of uncertainty to preannouncements.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de enero de 2014 |
| ISBN13 | 9783639496420 |
| Editores | AV Akademikerverlag |
| Páginas | 88 |
| Dimensiones | 150 × 220 × 10 mm · 149 g |
| Lengua | Alemán |
Ver todo de Markus Moosbrugger ( Ej. Paperback Book )