Ammon

The eastern European expansion of Ammon

Diploma Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, International Business School Nürnberg, course: Strategic Management, language: English, abstract: Nowadays we live in a world where the accelerated globalisation and technology influences our daily social- and occupational life. Especially since the EU east expansion in 2004 are many companies trying to spread their capital more international in order to gain higher revenues or lower production costs. However, this trend of being international and also the disappearance of boarders cause massive changes in the European labour and trade market. So the first part in this paper deals with the EU east expansion and its impact on the economy of the EU member states. Afterwards the expression "offshoring" is defined more clearly and its popularity among participating companies. Also, the most wanted offshoring countries are taken into consideration. Because of the rising popularity and necessity for enterprises of being international, this paper also concerns the forms and the process of internationalisation including the two different main approaches. However, it is hard to survive in those harsh markets today by just focusing on the economic performance of a company. Stakeholders and corporate social responsibility are getting increasingly important in today's world of business and therefore this paper is concerning this fact as well. The second part of this work dwells particularly on the big global enterprise named Nokia. It first provides information and furthermore a strategic analysis of the company's structure and environment. In addition to this the relocation of the manufacturing from Germany to Rumania is considered more accurate by concerning the reasons, results and also what Nokia did to prevent a social boycott.