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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Marko Sarstedt 2nd ed. 2014 edition
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
Marko Sarstedt
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
369 pages, 119 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de julio de 2014 |
| ISBN13 | 9783642539640 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 347 |
| Dimensiones | 240 × 159 × 25 mm · 712 g |
| Lengua | Inglés |
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