Marco Honsberg

Strategic review of a cleantech startup company (EMPO-NI) Marco Honsberg

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, comment: Anhand klassischer Kriterien wird ein junges Startup Unternehmen aus dem Cleantech Segment (Offgrid Solar Equipment) analysiert. Methoden wie SWOT, PESTE, und Wachstumsstrategien unter anderen werden erörtert und formen ein komplettes Bild über den Zustand und die Zukunftsaussichten. In der Tat ist das untersuchte hightech Unternehmen hochinnovativ und top Performer. , abstract: The strategic review of EMPO-NI identifies EMPO-NI's todays situation in the market place and provides in its last chapter recommendations for further actions and spots potential difficulties in the further development of this young company. EMPO-NI started in 2006 to develop products in the field of regenerative off-grid power supplies, e.g. focussing on charging batteries out of solar energy. As reflected in the mission and vision statement the company, recognized as "highly innovative company" and sponsored by the Ministry of Research and Development in Germany, develops basic technologies for the next generation "Thin Film" solar panels and emerging applications like Electrical vehicles. The two new products and technologies to make inexpensive Thin Film solar panels applicable for off-grid markets and to develop a "Private E-bike" refuelling station that collects a day's sun energy in a standard battery and transfers it during parking time of the E-Bike into the bike's LiIon storage are the current highlights of EMPO-NI.