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The Starbucks Brand: Branding Silke Specht
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The Starbucks Brand: Branding
Silke Specht
Scholarly Research Paper from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
28 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de septiembre de 2013 |
| ISBN13 | 9783656490579 |
| Editores | Grin Verlag |
| Páginas | 28 |
| Dimensiones | 148 × 210 × 2 mm · 56 g |
| Lengua | Alemán |
