Thilo Ketschau

Happiness Economics and Incentive Travel: Allocation of an Incentive Instrument and Its Utilisation in the Context of a New Economical Point of View Thilo Ketschau

Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Cologne, course: Corporate Strategic Management, language: English, comment: Bereits überarbeitete Version , abstract: Happiness Economics is a new point of view on economic utility. Profit is no longer in the sole focus of business activity. It is accomplished by a behavioural approach considering individual happiness. Using corporate incentive systems corporations are able to participate in this concept for their own benefit and the benefit of their employees. As a special incentive measure, incentive travel has the potential to affect employees`productivity and individual happiness with tangible as well as intangible values.