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Wirkungen von Markenkrisen: Eine Analyse aus verhaltenswissenschaftlicher Perspektive - Marken- und Produktmanagement Stephan Weyler 2013 edition
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Wirkungen von Markenkrisen: Eine Analyse aus verhaltenswissenschaftlicher Perspektive - Marken- und Produktmanagement
Stephan Weyler
282 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de diciembre de 2012 |
| ISBN13 | 9783658000608 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 282 |
| Dimensiones | 148 × 210 × 17 mm · 399 g |
| Lengua | Alemán |
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