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Bestimmung des Repositionierungsspielraums von Marken: Markenfuhrung mit Hilfe neurookonomischer Forschungserkenntnisse - Innovatives Markenmanagement Sonja Boch 2013 edition
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Bestimmung des Repositionierungsspielraums von Marken: Markenfuhrung mit Hilfe neurookonomischer Forschungserkenntnisse - Innovatives Markenmanagement
Sonja Boch
418 pages, black & white illustrations, black & white tables, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de enero de 2013 |
| ISBN13 | 9783658013042 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 418 |
| Dimensiones | 148 × 210 × 23 mm · 526 g |
| Lengua | Alemán |
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