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Gestaltung komplexer Markenarchitekturen: Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen - Innovatives Markenmanagement Christopher Kanitz 2013 edition
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Gestaltung komplexer Markenarchitekturen: Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen - Innovatives Markenmanagement
Christopher Kanitz
305 pages, black & white illustrations, black & white tables, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de junio de 2013 |
| ISBN13 | 9783658027148 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 305 |
| Dimensiones | 148 × 210 × 19 mm · 435 g |
| Lengua | Alemán |
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