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On Good Management: The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jurgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger - Roland Berger School of Strategy and Economics Burkhard Schwenker 2013 edition
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On Good Management: The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jurgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger - Roland Berger School of Strategy and Economics
Burkhard Schwenker
Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management.
118 pages, biography
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