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Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness Christoph Preuss 2014 edition
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Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
Christoph Preuss
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
248 pages, 24 black & white illustrations, 63 black & white tables, biography
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