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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters
Joerg Sesselmann
Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.
99 pages, 9 black & white illustrations, biography
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