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Vergleichende Werbung fur die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse Robert Kramer
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Vergleichende Werbung fur die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Robert Kramer
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de noviembre de 2016 |
| ISBN13 | 9783658164690 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 271 |
| Dimensiones | 150 × 220 × 10 mm · 344 g |
| Lengua | Alemán |
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