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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement Alexander Dierks 1st ed. 2017 edition
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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement
Alexander Dierks
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel.
386 pages, 20 black & white illustrations, 2 colour illustrations, 2 colour tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de abril de 2017 |
| ISBN13 | 9783658178215 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 386 |
| Dimensiones | 148 × 210 × 21 mm · 521 g |
| Lengua | Alemán |
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