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Strategische Marken-Due-Diligence: Konzeptionelles Modell zur Messung des identitatsbasierten Markenfit bei M&As - Innovatives Markenmanagement Kai Rippe 1. Aufl. 2017 edition
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Strategische Marken-Due-Diligence: Konzeptionelles Modell zur Messung des identitatsbasierten Markenfit bei M&As - Innovatives Markenmanagement
Kai Rippe
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de mayo de 2017 |
| ISBN13 | 9783658184919 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 331 |
| Dimensiones | 150 × 220 × 10 mm · 456 g |
| Lengua | Alemán |
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