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The Crucial Role of Domain Knowledge in Evaluating Early Stage New Product Ideas Denker 1st ed. 2018 edition
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The Crucial Role of Domain Knowledge in Evaluating Early Stage New Product Ideas
Denker
Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation.
249 pages, 38 Illustrations, black and white; XXI, 249 p. 38 illus.
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